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February 10, 2018

This post appears on Medium.com at https://medium.com/@pujaparakh/running-effective-ux-design-critiques-cfcb2b50dc4e

Imagine your BFF asked you for some fashion advice. In this case, they want to know wh...

August 2, 2017

I like working at Avvo. I've been here for just over four years, and during my time at the company I've held product manager, senior ux, and now management roles. It has a great place for me to develop...

June 30, 2017

At Avvo, our product development team continues to understand and learn about the importance of conducting user research. Thanks in large part to our UX Research Manager, Jackie Magwire, we have built i...

June 20, 2017

As part of the UX growth team at Avvo, I have spent some time learning how websites and products activate users. Activation is an important metric for startups, perhaps because it forces us to think abo...

May 20, 2017

UX Jeopardy! can be found here: http://www.pujaparakh.com/ux/jeopardy.html

My co-worker Aubri and I were asked to lead a workshop on user-centered design to a mix of engineers, product managers, and use...

April 10, 2017

Pocket Lawyer - Is that a lawyer in your pocket or are you just happy to sue me?

During Avvo's quarterly "Hack Week", I pitched the idea to use text messaging as a way for consumers to ask lawyers questi...

March 18, 2017

"Once a month, Puja Parakh, Senior User Experience Designer at Avvo, hosts hour-long “How To” events, with topics ranging from…well, anything. We’ve learned how to fold a fitted sheet, how to hunt for g...

March 12, 2017

Last week my co-worker David Holmberg and I had a great time at ConveyUX, where we were invited to share our project titled, "Don't Stop Believin': Journey Mapping to Promote User Centered Design". Conv...

January 16, 2017

Just finished presenting for the Human Centered Design & Engineering Master's program at the University of Washington and happy to have that under my belt!

I was asked to  present at the Friday lecture s...

December 28, 2016

​Recently we added three people to our UX group, and we decided to do a team bonding activity to welcome our new team members. Of course, this decision was made in a meeting I did not attend, and theref...

December 2, 2016

Our team has been confined in this room all week as we interview people all over the country about their experience with hiring a lawyer.

This is what endless coffee, a few bags of chips, stacks of Post...

November 13, 2016

This past week I gave a presentation at the Puget Sound World Usability Day on how empathy in user research led my team down a path to help create Avvo Advisor and expand into Avvo Legal Services. Our t...

November 5, 2016

This week, as part of a larger strategy for how we are working towards improving our experience for consumers on Avvo, I have been addressing some experience debt, along with the old code that supports...

September 10, 2016

How does one measure UX?

Over the past two months, I have been reading, learning, talking, and thinking about the HEART Framework and how we can use this to better improve the user experience for both co...

July 9, 2016

While we are kind and generally really good to each other at work, sometimes we get too busy and when we see the same people day in and day out, its hard to step back and recognize each other for accomp...

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A safe space to quick share what's going on in my world. It's more important for me to get it out than get it right. You'll see.

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