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February 10, 2018

This post appears on Medium.com at https://medium.com/@pujaparakh/running-effective-ux-design-critiques-cfcb2b50dc4e

Imagine your BFF asked you for some fashion advice. In this case, they want to know wh...

June 30, 2017

At Avvo, our product development team continues to understand and learn about the importance of conducting user research. Thanks in large part to our UX Research Manager, Jackie Magwire, we have built i...

June 20, 2017

As part of the UX growth team at Avvo, I have spent some time learning how websites and products activate users. Activation is an important metric for startups, perhaps because it forces us to think abo...

May 20, 2017

UX Jeopardy! can be found here: http://www.pujaparakh.com/ux/jeopardy.html

My co-worker Aubri and I were asked to lead a workshop on user-centered design to a mix of engineers, product managers, and use...

April 10, 2017

Pocket Lawyer - Is that a lawyer in your pocket or are you just happy to sue me?

During Avvo's quarterly "Hack Week", I pitched the idea to use text messaging as a way for consumers to ask lawyers questi...

January 16, 2017

Just finished presenting for the Human Centered Design & Engineering Master's program at the University of Washington and happy to have that under my belt!

I was asked to  present at the Friday lecture s...

September 10, 2016

How does one measure UX?

Over the past two months, I have been reading, learning, talking, and thinking about the HEART Framework and how we can use this to better improve the user experience for both co...

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A safe space to quick share what's going on in my world. It's more important for me to get it out than get it right. You'll see.

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