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AVVO IGNITE

Role: Product Manager

My first project at Avvo was leading the research and design of the startup's second product, Avvo Ignite. It came in two parts -- an onboarding experience and a registered user. Both parts needed requirements gathering, user interface design, and developer scoping.

After launch, sales of the product exceeded our estimates due to an excellent marketing execution, and it quickly became an indispensable tool for our audience and our customers' sales teams.

For this product, I conducted interviews with over twenty customers and internal design sessions to finesse the product. This was a huge project that required outside resources, and it took the coordinated efforts of many of us to get it out the door.